LiteMatrix 2016 New Product Launch Events Come to a Successful Conclusion in Beijing, Shanghai and Shenzhen 2016-11-02 00:00:00
LiteMatrix held the 2016 new product launch
event at the showroom in Shenzhen on November 1. Over 100
lighting designers, interior designers and media friends attended the grand
event at the newly decorated showroom equipped with new products. The
successful conclusion of its Shenzhen launch event draws the curtain on LiteMatrix’s
2016 new product launch event tour, which also indicates that LiteMatrix will
enter the market with a brand new positioning, a new stance and new user
experience-focused interior products with unique designs.
The Shenzhen product launch event was
jointly held by LiteMatrix and eLicht Lighting Academy. Professor Lin Hong from
School of Architecture and All, Guangzhou Academy of Fine Arts and Mr. Chen Yan
from Sun Stone Space Design were invited to deliver theme speeches. Mr. Liu
Xiaoguang, the brand founder of LiteMatrix, introduced his opinions on work
space lighting and the original intention to found the brand. Mr Liu Yanjiang,
LiteMatrix’s indoor product manager, and Xuan Qi, LiteMatrix’s outdoor product
manager, respectively introduced stories behind product design and advantages
in practical application.
First of all, Mr. Liu Xiaoguang, GM of LiteMatrix, made an opening
speech. He said founding a new indoor lighting brand derived from his thinking
about better indoor lighting solutions triggered by the disharmony between
lamps and ceilings when he went shopping at a shopping mall. As a man
enthusiastic about lighting, he thought he should be responsible for changing
such status quo. He even encouraged himself with a saying from Ludwig
Wittgenstein, “If people never did silly things nothing intelligent would ever
get done.” In
his opinion, the market doesn’t need a new indoor lighting brand, but a
lighting brand which deeply observes and studies users’ actual needs. This
brand should know users’ needs before they realize them and be able to meet
their needs. Although people usually work between nine o’clock in the morning
and five o’clock in the afternoon, they actually work for over eight hours.
Therefore, new brand LiteMatrix decided to begin with work space lighting so as
to improve lighting experience for users.
Afterwards, Mr. Liu Yanjiang, Indoor
Product Manager of LiteMatrix, began with the change and development of office
design to probe into design trends of work space in the future. He talked about
rethinking the relation between architectural space and environment, people and
architectures, people and people with the “re-design” design thinking and
designing work space products including lighting system, down lights, floor
lamps and ceiling lamps with the “Design for How It Works” working method. All
these products are equipped with complete optical systems like ambient light,
key light, atmosphere light and wall washer light well co-existing with the
architectures to maintain characteristics of the architectures to an extreme
during use. They are all light and small and can be matched and freely combined
with each other, which can be intelligently controlled.
Next, Mr. Xuan Qi,
LiteMatrix’s Outdoor Product Manager, shared the relation between outdoor
architectures and products. In his opinions, thinking of outdoor lighting
should be based on analysis of architectures and environment. At present, architectural
zone and functional zone are changing towards structure and style
diversification and building material diversification. What’s more,
architectural zone and functional zone are divided in more details. It’s
difficult to meet lighting demand of architectures and environment with a
single lighting practice. For instance, there are better solutions for
architectural structures like tower structure, crooked low walls and stairs.
After analyzing disadvantages of solutions in the past, Xuan Qi introduced
three outdoor lamps including sill light, flexible wall washer light and stair
light, which aroused great interest from guests.
After the two product
managers introduced the products, Professor Lin Hong from the Guangzhou Academy
of Fine Arts brought a lecture with the theme “Image • Media • Light”.
Professor Lin Hong introduced domestic and foreign excellent cases on media façade
flood lighting. He also analyzed the changes of media communication and the
gradual changes of media architecture and introduced the definition of new
media arts. In the end, Professor Lin Hong explained the medium attribute of
architectures in three scales including city, building and pedestrian. In scale
of city, the uniqueness, landmark attribute, remote identification and high
brightness of architectures should be highlighted; in scale of building, the
understanding of forms and structural features of architectures should be
highlighted; in scale of pedestrian, continuity with streets, fun, interaction
and commercial character should be highlighted.
Mr Chen Yan from Sun Stone Space Design
delivered a speech on “Office Space Design —— Design •
Light”, which introduced the relation among space, light and people’s emotions.
Light is the focus in the space and forms of light affect the tones of space.
Skillful application of light can create relaxing and stress-free ambience,
inspire employees’ creativity and improve work efficiency. Light design of
office space is a kind of derivation and creation of existing space art.
At last, Mr. Chen
invited Mr. Xu Qinghui, co-founder and chief product officer of eLicht, Mr. Yu
Xiankai from Chongqing Hanrun International Lighting Design and Mr. Du
Jianxiang from Shenzhen DASUN Environmental Art to have an interesting and
inspiring conversation. Meanwhile, he deeply probed into lighting design
challenges faced when he was designing work space. The heated discussion
triggered onsite designers’ depth pondering of lighting design in work space.
LiteMatrix brought three splendid product
launch events in Beijing, Shanghai and Shenzhen from October 24 to November 1,
which not only announced the launch of new products, but also delivered ideas
of product design, space and lighting design with six masters from the lighting
circle and interior design circle, triggering people’s deeper thinking about
the relation among lamps, light, space and people’s emotions. To LiteMatrix,
light design is not only about light, electricity and heat. Instead, it pays more
attention to architecture, space and people’s needs.
With new strategic deployment, new brands
and new teams, LiteMatrix will bring people different products and different
light experience.
LiteMatrix,
design for how it works !
